goes on in their head and they go, oh. i find the question is more important than the answer. >> the last one you say, too, is find who are your key lieutenants. >> you need to list somebody -- okay. you need to start delegating the things that are not your priorities and they start thinking i don't think i can. by the way, i don't have time to think about my vision and priorities. i'm too busy. and then we start talking about who their direct reports are, and i say to them, make sure if you have the direct reports are they the right people? that's an emotional question and a tough one particularly if they're with you, but you've got to either help them, coach them or supplement them, but you have to face it or else it's very difficult to drive your business. >> rob, thank you. i think we get so in the weeds running our own small business that we often forget to step back and do the big picture things that we need to do especially now.